GENDER DIFFERENCE IN CRICKET COMMENTARY:A MULTIMODAL DISCOURSE ANALYSIS

Abstract

The aim of the research paper is to explore the differences between male and female cricket commentary by applying Norman Fairclough’s Critical Discourse Analysis (CDA) model (1995) and a multimodal framework (Kress & van Leeuwen, 2006). The main objective of this study is to examine how language, and non-verbal cues like visuals are used differently by male and female commentators in cricket commentary. For this study researcher choose Pakistan vs. South Africa Women’s T20I series held at Multan Cricket Stadium on September 16, 18, and 20, 2024. Fairclough’s CDA model helps to analyze how power dynamics, gender, and social roles are reflected in the language used by commentators, while the multimodal approach looks at how both verbal and visual elements combine. By comparing the male and female commentators, this study seeks to understand whether there are distinct patterns in how they describe the game, interact with the audience, and convey emotions. Ultimately, this paper highlights the impact of gender on the commentary experience and provides insights into how media representation can shape public understanding of sports.