THE INFLUENCE OF SOCIAL MEDIA ON THE ENGLISH VOCABULARY DEVELOPMENT OF INTERMEDIATE-LEVEL STUDENTS AT IBA COLLEGE, RAHIM YAR KHAN

Abstract

The research evaluates social media effects on English vocabulary learning within intermediate students who attend IBA College in Rahim Yar Khan. This research investigates the dual effect that digital interactions through Facebook and Instagram and TikTok and YouTube have on students' formal and informal language learning among intermediate students at IBA College in Rahim Yar Khan. Researchers documented data from 75 intermediate students by conducting surveys and administering vocabulary tests as well as holding focus group discussions. Research demonstrates that 80% of students achieve better everyday vocabulary skills because of their social media use on multimedia platforms YouTube and Instagram. Students continue to experience ongoing challenges with language interpretation as well as the use of slang together with formal language difficulties.