FROM FLESH TO FILTERS: A FEMINIST CRITIQUE OF DIGITAL BEAUTY STANDARDS IN PIXEL FLESH BY ALLEN ATLANTA

Abstract

The process looks critically at the digital beauty myth by reading Ellen Atlanta’s Pixel Flesh with the help of de feminist and intersectional theories. It looks at the history of colonialism. having a patriarchal system and capitalism influences unrealistic standards of beauty there are many racist standards that especially target women of color. It explains how these beauty Ideals are both cultural and political and have an influence on race. Gender, class, and identity play a big role in society. A textual analysis that uses qualitative methods is what I apply. look into how each chapter of Pixel Flesh portrays widespread oppression through the use of media, certain filters, cosmetic surgery, and the demands set on people by the internet. All of the passages in the text were examined. focused on how digital beauty shapes peoples’ views of themselves, mentally people’s health and their social position. The study looks at such topics as aesthetic labor. There are messages about misogyny, the sale of body images, and cruelty on the Internet. It is the case that Keep in mind, modern control plays on women’s insecurities so they never feel comfortable with themselves. beauty as it is judged by European beauty standards. Even girls as young as ten have difficulties in their journey in this industry. these pressures. Black and brown features are made invisible in Western movies, or they are highlighted in unfair or stereotypical ways. Characters and events here are usually idealized. The ending strongly believes that we must oppose these limiting standards of beauty. by showing a wide range of women from all backgrounds in a way that is accepting and freeing. It points out that empowerment is achieved by removing those systems that take advantage of individuals profit and power taken from women through use of their bodies.