SYSTEMIC FUNCTIONAL LINGUISTIC OF MOOD ANALYSIS OF FIRST BALOCH WOMEN VLOGGERS IN DAWN NEWSPAPER

Abstract

The present study analyzes the functional and semantic elements of language used in the demonstration of Baloch women vloggers in the Dawn newspaper article. The research is based on Halliday’s (1985) Systemic Functional Linguistics (SFL) framework, significantly emphasizing on Mood analysis using deontic modality to investigate the interpersonal metafunction of language. The data, derived from the article “First Baloch Women Vloggers,” were explored clause by clause to identify Mood types and their communicative functions. The analysis demonstrated that declarative clauses outweighed the discourse, showing strong realistic statements and assertive identities of the vloggers; imperative clauses informed motivation and encouragement; however, interrogative clauses were less, serving to involve readers’ curiosity and empathy. The results show how linguistic choices form power relations and social resistance, within a restrained sociocultural setting. This study fills a research gap by applying SFL-based Mood analysis to media discourse about Baloch women, providing a new lens for future linguistic and cross-cultural academic works in South Asian gendered communication.