ALGORITHMIC AUTHORITY AND DISCOURSE ANALYSIS: DISSECTING THE LINGUISTIC CONSTRUCTION OF POWER IN ARTIFICIAL INTELLIGENCE INTERFACES

Abstract

The issue of linguistic strategies in the context of Artificial Intelligence (AI) interface and its effects on user confidence, behavioural patterns, and power dynamic is addressed in the given article. The study will utilize both qualitative and quantitative research to bring about a precise image of the impact that politeness, formality, and assertiveness of AI language have on the interaction with a user as it will involve both qualitative research which includes conducting interviews with subjects and content analysis, quantitative research, and experimental research design. The most significant findings are that polite and empathetic buttons are important in both establishing the trust and engagements of the user, and formal and assertive ones can affect compliance and satisfaction. The delicate balance that it is important to instruct in creating the spoken language is one of the aspects, in which the work attracts attention in the context of ensuring ethical relations and effective human-AI interactions. The survey of the long-run impacts and embodiments of AI perceptions of language should be conducted in the future research. The present paper draws our attention to the importance of language to the construction of user perception and power relations within an AI interface and provides an insight into enacting an inclusive and user-orientated AI design.