THE REPRESENTATION OF POLITICAL IDEOLOGY OF DONALD TRUMP AND KAMALA HARRIS IN THE HEADLINES OF THE GUARDIAN: A CORPUS-BASED SENTIMENT ANALYSIS

Abstract

This research examines how political ideologies are portrayed in The Guardian’s headlines, focusing on two key U.S. political figures: Donald Trump and Kamala Harris. The study seeks to reveal ideological bias in how these two political leaders are depicted by employing a corpus-based sentiment analysis. A focused collection of headlines was gathered from the Guardian’s digital publication during a specific timeframe. Employing sentiment analysis methods and linguistic annotation instruments, the emotional tone and ideological context were analyzed. Results indicate that Trump is mainly depicted with unfavorable sentiment, whereas Harris attracts a more favorable portrayal. These findings enhance our understanding of how media framing may mirror and potentially reinforce ideological viewpoints in political journalism.