ECO-EFFICIENCY IN HOSPITALITY:A BUSINESS MODEL FRAMEWORK FOR AN AQUA-CENTRIC SUSTAINABLE CAFÉ

Abstract

Pakistan is facing a multidimensional hydrological emergency. The study explored the overall feasibility of a low-cost miniature “Aqua-Thematic Sustainable Cafe” at Lahore. This model uses “frugal eco-innovation” to combine indoor aquaponics and greywater recycling. This study adopted a pragmatic mixed-method research design by triangulating quantitative data of 101 valid consumer questionnaires (Gen Z and Millennials) with qualitative insights from 8 structured interviews with industry practitioners. The empirical results proved the operational feasibility and commercial necessity of the model.