DIGITAL SATIRE IN TIMES OF CONFLICT: A CRITICAL DISCOURSE ANALYSIS OF PAKISTANI MEMES ON CRICKET AND THE 2025 AERIAL INCIDENTS

Authors

  • Maham Shuaib S26W-MPHILE-002-MPhil English Linguistics scholar at University of Okara Author
  • Naveen Akram S26W-MPHILE-031-MPhil English Linguistics scholar at University of Okara Author
  • Javeria Mateen S26W-MPHILE-011-MPhil English Linguistics scholar at University of Okara Author
  • Laiba Qadri S26W-MPHILE-044-MPhil English Linguistics scholar at University of Okara Author
  • Farwa Khaliq S26W-MPHILE-014-MPhil English Linguistics scholar at University of Okara Author
  • Tariq Usman Assistant Professor of English, University of Okara Author

DOI:

https://doi.org/10.66857/2751-d263

Keywords:

Aerial incidents, Memes, Cricket, Fairclough Three-dimensional model CDA.

Abstract

The research paper focused on digital satires and memes in Pakistani society particularly in the year of
2025. The study aims to observe discourse and satire behind the memes. The current research takes place under
the descriptive design. It is a qualitative research method. Norman Fairclough's three-dimensional model has
been applied to analyze the satire digitally specifically Pakistani memes on cricket and aerial incidents 2025.
Data is analyzed through close interpretation of memes. The study showed that how online satire specifically
memes, humorous statements etc acts as a powerful form of discourse in Pakistan in 2025 during Pak-indo aerial
incidents and cricket rivalry. The research proved that satires and humor serve not only as entertainment but also
provides freedom pf speech to marginalized voices. They also coping mechanism during the period of political
tension and social stress

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Published

2026-03-20

Issue

Vol. 9 No. 01 (2026): (JALT)

Section

English