GAMIFICATION IN LANGUAGE LEARNING: ENHANCING ENGLISH PROFICIENCY AMONG UNIVERSITY STUDENTS IN LAHORE

Abstract

Gamification has emerged as an innovative approach to language learning, integrating game like elements to enhance engagement, motivation, and retention. This study explores the impact of gamification on improving English proficiency among university students in Lahore, focusing on vocabulary learning, grammar comprehension and speaking skills. Using interactive digital games, quizzes and role playing activities the research examines how gamification fosters active learning and increases students participation compared to traditional teaching methods. The study also conders educators’ perspectives and student feedback to evaluate the effectiveness of gamified learning in Pakistani academic context. The findings of this research suggest that incorporating gamification strategies can create a more immersive and enjoyable learning environment , ultimately leading to better language proficiency. The study highlights the need for integrating game-based methodologies in curriculum design to enhance English language education in Lahore, particularly in higher education institutions striving to modernize their pedagogical approaches.