DIGITAL MARKITING TRENDS: ANALYSING THE EFFECTIVENESS OF SHORT-FORM AND LONG-FORM VIDEOS

Abstract

This research paper investigates the ongoing social media trend of short-form versus long-form video content. Understanding these two different video formats requires essential comprehension about their fundamental dynamics and implications. formats in light of the exponential growth of video consumption and the increasing prevalence of social media platforms. The primary objectives of the study are as follows: (1) to analyse the This study evaluates (1) characteristics of short-form and long-form video content and (2) differentiating features while examining factors (3) impacting successful implementation of short-form and long-form video content. This research investigates the essential components which determine the success of short-form versus long-form video content. Additionally, the author incorporates personal experiences and observations acquired during a 40-day apprenticeship at The Zero Publishing Co., Ltd. from January, 2023, to March, 2023. The results of this study will enhance comprehension of the opportunities, challenges, and trends in the field of social media video content.