A SYNTACTIC ANALYSIS OF PAKISTANI CLOTHING BRAND SLOGANS

Abstract

The rise of social media has transformed advertising and introduced new challenges in creating productive slogans. These slogans play a key role in attaining consumer attention and promoting brands. A significant number of studies have explained various aspects of advertising, but limited research has focused on the syntactic patterns that enhance a slogan's effectiveness. Therefore, a qualitative research approach was applied, using Noam Chomsky's Generative Grammar. This study aims to examine the common syntactic patterns used in Pakistani clothing brand slogans and their impact on consumer engagement and promotion. The slogans of brands like Khaadi, Gul Ahmed, and Bareeze are syntactically and thematically analyzed. The findings show that simple and clear syntactic patterns, such as nouns, phrases, gerunds, and prepositional phrases, increase the slogan's memorability and appeal to the customers. These structures successfully communicate the themes of creativity, cultural blending, and comfort that appeal to the customers.