FRAMING POLITICAL IDEOLOGIES IN PAKISTANI TALK SHOWS: A DISCOURSE ANALYSIS OF ARY VS. GEO NEWS

Abstract

This research explores the presentation of political ideologies in Pakistani television news through a discourse analysis of two television news programmes from Pakistan; ARY News and Geo News. The study examines how the political talk shows construct, reinforce, or contest political ideologies linguistically and visually. Informed by CDA and framing theory, data is taken from episodes of ARY's 'Off the Record' and Geo's 'Capital Talk', recorded in January to March 2024. These ads also exhibit ideological bias, language and agenda-setting that support polarization. The results emphasize the media's influence in forming public perception and maintaining ideological rifts in Pakistan’s socio-political terrain.