Humor and Slang as Linguistic Tools: A Study of Audience Engagement Strategies Among Social Media Influencers

Abstract

This research focuses on the usage of the informal communication elements such as humor and slang, and their vigorous adaptation on the social media by the generation. By adopting qualitative approach, the study examines the effectiveness of social media influencers' communication using language as a tool. The findings of the study are marked by specific figures obtained from correlational analysis of audience engagement ratios of social media influencers which suggest that in as much as entertainment is necessary while creating content for their audience, they are drawn to content they can appreciate culture that reflects some level of humor. It also demonstrates how the informal, casual speech style that is emphasized on the social media enables the influencers to craft their individual identities and successfully increase the reach of their content. This research explores the important relationship between language, strategies employed by influencers and the engagement of audiences, which can provide effective solutions for the influencers and content producers targeting youth.