CRITICAL DISCOURSE ANALYSIS OF DISCURSIVE STRATEGIES UTILIZED IN DONALD TRUMP'S INAUGURAL SPEECH

Abstract

This study analyzes the language employed by President Donald Trump in his inaugural speech through the lens of Van Dijk's (2005) model of Critical Discourse Analysis. The research aims to uncover the discursive strategies used for positive self-presentation and the negative portrayal of others, focusing on lexical choices and linguistic elements as outlined by Van Dijk (1998). Using a qualitative design and purposive sampling, the findings reveal that Trump's speech emphasizes unity and collective agency, employing strategies like topicalization and the number game to highlight his policy priorities and support base. Polarization is a key feature, creating a sharp contrast between his administration and the perceived failures of previous governments. The speech portrays Americans as victims of political elites while elevating Trump's agenda through strategic lexicalization. Populist rhetoric is evident in appeals to nationalism, the use of metaphors to articulate his vision, and modality to express certainty and determination. Additionally, evidentiality and appeals to authority lend factual and historical legitimacy to his claims, reinforcing his populist narrative.