THE EFFECTIVENESS OF AI-GENERATED ENGLISH TEXTS IN SHAPING BRAND PERCEPTION ON SOCIAL MEDIA

Abstract

The growing use of Artificial Intelligence (AI) in digital marketing has dramatically changed the brand communication actions on social media. Artificial Intelligence generated texts of English have emerged as one of these tools and are frequently utilized to write promotions, captions, advertisement and automated engagement with customers. Though these texts are quite efficient and scalable, their insights in the process of brand perception formation are not studied properly, especially concerning authenticity and consumer trust. This paper looks at the efficiency of AI-created texts in English to affect brand perception on social media. Based on the theories of brand communication and authenticity in computer-mediated communication, the research will explore consumer perception of AI-generated language and how it influences the entire brand image and credibility. The study addresses the linguistic and perceptual aspects of AI-generated content and hence it becomes part of the existing research base on AI-driven digital communication and offers insights that can be applied by the brand that needs to retain authentic interaction in an ever-more automated online space.