"UNVEILING IMPLICIT MEANINGS: A STUDY OF IMPLICATURES IN 'THE SKY IS PINK' - A BOLLYWOOD CINEMATIC ANALYSIS"
DOI:
https://doi.org/10.63878/jalt1986Keywords:
implicature, semiotics, maxim, politeness, communication, analysis.Abstract
This study investigates the implicit meanings in a Bollywood movie. This research aims at examining the intended purpose, indirect references behind the title and dialogues. This examination works on the Bollywood movie The Sky is Pink (Bose,19). The focus of this exploration is to identify the language used by the characters to show their actual intention. The purpose of the present study is to encounter the impact created by the major and minor characters. Paul Herbert Grice’s Theory and Brown and Levinson’s politeness framework is applied to this analysis. The data is collected by non-random sampling technique. The mixed method is applied to the study. This review leads to the ideology that the characters by using implicature creates a sense of perplexity in the mind of the viewer. The findings highlight the underlying layers of implied communication, life emerging out of polite language, the positivity inside the conversation and the emotional depth metastasized by the use of implicature and polite and impolite behaviour. The results include the violation of maxim of quality up to 35%, maxim of quantity up to 25%, maxim of relevance up to 25% and maxim of manner up to 15%. The percentage of politeness is 40% and impoliteness is 60%. The future implications include storytelling analysis from different viewpoints of implicatures, implicature analysis as storytelling devices, culture semiotics in Bollywood movies, critical analysis of Bollywood movies, cultural communication.
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https://en.wikipedia.org/wiki/The_Sky_Is_Pink
https://journal.unilak.ac.id/index.php/REILA/article/download/3801/2018/
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