THE RELATION OF L2 MOTIVATION AND SOCIAL MEDIA APPS: A QUALITATIVE ANALYSIS OF USERS’ EXPERIENCES

Abstract

This study explores the relationship between L2 motivation and the use of social media apps (Instagram, TikTok, YouTube, Facebook, Twitter) for language learning. Using a qualitative approach, interviews with students from a public university in Pakistan reveal that social media offers engaging learning opportunities through exposure to native speakers, interactive communities, and features like reels, captions, and memes. While participants acknowledged the motivational benefits of social media in language learning, they preferred face-to-face instruction and classroom settings for building confidence and fluency. The study concludes that social media can support language learning and enhance L2 motivation, with implications for educators and language technology developers.