IMPACT OF SOCIAL MEDIA ON ESL LEARNER’S VOCABULARY ENHANCEMENT: A SOCIOLINGUISTIC PERSPECTIVE

Abstract

In various researches it has analyzed that youth spend a significant fraction of their time in using social media i.e. Facebook, Twitter, YouTube and Instagram. The researcher has conducted this study in order to analyze the impact of the use of the selected social networking sites such as: YouTube, Twitter, Facebook and Instagram on ESL learners’ vocabulary at graduate level, and to probe how it affects the male and female learner’s vocabulary that either it affects negatively or positively. The survey method has adopted for collecting the opinion of both male and female ESL students. The researcher has selected 200 students (100 male, 100 female) from the Govt. Emerson University Multan and The Woman University Multan. A questionnaire that has based on fifteen closed ended questions has used to collect the data and the data has collected through purposive sampling technique. Since the sample has been the students who were the users of social networking sites. The researcher has analyzed the data through mean score value and the analyzed data has been interpreted in form of charts. The results show that these social media networking sites effects are positive on the vocabulary enhancement of the ESL learners.