LANGUAGE AND LAUGHTER: DECONSTRUCTING SARCASM IN THE REPRESENTATION OF BEGGARS IN DIGITAL MEDIA

Abstract

This study applies the principles of Multimodal Discourse Analysis (Kress & van Leeuwen, 2020) to explore how visual and verbal elements work together in 'Bhikaran Pro Max Exposed' to shape the representation of beggars. The approach focuses on different modes: gestures, visual settings, and spoken language—that combine to convey meaning. The primary data for this research consists of the digital video interview "Bhikaran Pro Max Exposed," which features a satirical representation of a female beggar. The video was sourced from YouTube and selected based on its humorous and sarcastic portrayal of poverty, making it a rich site for exploring how sarcasm and satire are used to shape public perceptions. The findings reveal that the video employs sarcastic language and visual humour in the struggles of beggars, positioning them as objects of ridicule rather than individuals deserving empathy. Linguistic features, including derogatory phrases and sardonic remarks, perpetuate harmful stereotypes about poverty, suggesting that it results from personal failure rather than systemic issues. Additionally, the visual representation underscores power imbalances, where privileged speakers assert control over the narrative surrounding poverty, reinforcing their superiority. This portrayal reflects societal indifference toward marginalized groups and normalizes inequality, contributing to the desensitization of audiences regarding poverty. The study emphasizes the necessity of critically engaging with media representations to foster more compassionate narratives and promote social responsibility.